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Utilizing Aggression: The Art of Continuation Bets in Heads-up

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When done with purpose, c-betting one of the most reliable weapons in a heads-up player’s arsenal

In heads-up poker, where only two players are battling for the pot, understanding when and how to apply pressure is a major key to success. One of the most effective tools in this setting is the continuation bet, or “c-bet.” This is when the pre-flop raiser follows up with a bet on the flop, regardless of whether they hit the board or not. It’s a strategy rooted in aggression and psychology, and when used correctly, it can be a game-changer.

In heads-up play, ranges are much wider than in full-ring games. Players defend their blinds more often and raise with weaker hands. Because of this, most flops will miss both players. That’s where c-bets become especially powerful. By representing a strong hand immediately after raising pre-flop, the aggressor puts their opponent to a tough decision, often forcing folds from hands that didn’t connect.

However, timing and board texture are critical. Dry boards—those with low connectivity or flush possibilities, like K♣-7♦-2♠—are ideal for small, frequent c-bets. These are tough boards for most hands to hit, and a standard c-bet often gets the job done. On the other hand, wet boards—those with draws or high connectivity, such as 9♠-10♠-J♦—warrant more caution, since opponents are more likely to call or raise with equity.

Being observant helps refine your strategy. If an opponent folds too often to flop bets, increase your frequency. If they start fighting back, tighten up your range or mix in delayed c-bets on the turn. Balance is also important—if you only c-bet when strong, good players will catch on quickly and adjust.

Ultimately, continuation betting in heads-up poker is less about the cards and more about the pressure. It’s about telling a believable story and making your opponent uncomfortable.

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