A new bill looks to restrict the nascent gambling industry that’s still in its infancy
Brazil’s legal gambling and betting market, only officially regulated at the start of this year, may soon face stricter rules if a new proposal makes its way through Congress. Senator Humberto Costa has introduced Bill 3,754/2025, which would raise the minimum legal age for all forms of gambling and betting from 18 to 21. The measure also includes sweeping restrictions on advertising and spending, reflecting growing concerns in Brazil about the social impact of betting.
One of the key changes outlined in the proposal is a ban on gambling advertisements outside the late-night window of 10:00 PM to 6:00 AM. The restriction would apply to television, radio, and online video platforms.
Sponsorships and brand displays at public events such as sports matches, concerts, festivals, and cultural gatherings would also be prohibited. In addition, the bill specifically forbids gambling-related marketing in schools, universities, and any campaigns aimed at people under 21.
The legislation goes further by addressing betting limits. If enacted, players would face a monthly cap equal to one minimum wage—currently BRL 1,518, about US$276—across all licensed operators. Costa argued that this safeguard is necessary to protect vulnerable groups from falling into financial trouble through repeated betting losses.
In remarks to the Senate, Costa described gambling as a “social epidemic” that particularly affects young Brazilians, warning that promises of easy money often lead instead to addiction and debt. He insisted that the modest tax revenue collected from licensed operators cannot offset the widespread harm gambling creates.
The bill is currently awaiting dispatch and, if passed, would take effect 90 days after being signed into law. Meanwhile, Brazil’s regulated industry is already under pressure, with tax rates raised and further advertising restrictions under review.
Industry leaders warn that heavy regulation could push players toward unlicensed markets, undermining the goal of channeling bettors into safer, regulated platforms.
The debate underscores a growing divide in Brazil between policymakers intent on curbing gambling’s reach and an industry seeking stability in its first year of official oversight.
