The move will offer crypto trading and custody in the app
Walmart-owned financial platform OnePay is preparing to take a major step into digital assets, with plans to introduce cryptocurrency trading and custody features later this year. According to a CNBC report citing insider sources, the company will begin by supporting Bitcoin (BTC) and Ether (ETH), marking the retail giant’s first direct move into the crypto ecosystem through its fintech arm.
OnePay, which operates as a majority-owned subsidiary of Walmart, has grown into a multi-service app offering users access to high-yield savings accounts, credit and debit cards, loans, and even wireless plans. The upcoming crypto functionality will make it one of the first major US retail-backed platforms to integrate traditional and digital financial services under one roof.
The company has often been compared to WeChat, China’s all-in-one “superapp” that combines messaging, payments, shopping, and entertainment. Walmart’s long-term strategy with OnePay appears to follow a similar model — creating a digital hub where users can manage nearly every aspect of their financial and daily lives in one place. Adding crypto trading could help OnePay tap into a younger, tech-savvy audience that values flexibility and digital asset exposure.
The timing aligns with shifting regulatory attitudes in the US. Earlier this month, SEC Chairman Paul Atkins expressed support for financial platforms that can offer multiple digital services under a single, well-defined framework. His comments signaled a more open environment for “superapp” development, which may have encouraged OnePay’s expansion into crypto.
The race to create a Western superapp is heating up. Competitors such as Coinbase, Toss, and even Elon Musk’s X are exploring similar all-in-one ecosystems. If successful, OnePay could give Walmart a powerful entry point into digital finance — blending mainstream retail influence with blockchain-driven innovation to reach millions of users seeking a modern financial experience.
