By narrowing its focus, the company appears to be betting that a US-centered strategy will offer a clearer path forward
Crypto exchange Gemini has announced plans to scale back its international footprint, confirming it will exit the UK, European Union, and Australia. The move comes alongside a workforce reduction of roughly 25%, signaling a sharper focus on efficiency and core markets. Company leadership framed the decision as a strategic reset rather than a retreat.
In its statement, Gemini pointed to automation and artificial intelligence as major factors behind the layoffs. Executives said internal tools have boosted engineering productivity, reducing the need for larger teams. The exchange also cited regulatory friction and weaker demand in overseas markets as reasons for stepping away.
Gemini acknowledged that operating across multiple regions added complexity and higher costs. According to the company, those challenges slowed execution and diluted focus. Management argued that the US offers deeper capital markets and stronger long-term opportunities than the regions it is leaving behind.
With its international pullback, Gemini plans to concentrate on expanding its US presence and developing Gemini Predictions, its prediction market platform launched in December 2025. The company said prediction markets will play a central role in its future strategy, describing the sector as a major growth area within digital finance.
Early results from Gemini Predictions appear encouraging. The platform has attracted more than 10,000 users and generated about $24 million in trading volume since launch. Interest in prediction markets has risen sharply over the past year, particularly during major political events in the US.
Industry data shows prediction market activity surged during the 2024 election cycle and has remained active into 2026. Daily trading volumes have ranged from the high hundreds of millions, with platforms like Polymarket and Kalshi dominating the space.
